Contrary to popular belief
and practice, the core principles that drive network marketing are the based on FULFILMENT
of promises – not just PROMISES of fulfilment.
In other words, people are much more satisfied and excited, long term, by EATING
a good meal than by LOOKING AT an impressive menu!
Yet most time and effort in network marketed is devoted to trying to attract
people through lavish promises of what might be (usually supported
by holding up the the high income earners – less than 1% of the people in most companies
– as examples) rather than ensuring that the people who buy the “Dream” actually
experience genuine success, right from the beginning.
Here’s how network marketing should operate. It’s a simple, controllable,
three-stage process…
Stage One:
Enthusiastic Consumer
Use the products
and experience the benefits.
When you discover that the
benefits outstrip the promises made about them, and all the conditions that had to
be met to obtain those benefits (including the purchase price and actually using
them), you get REALLY enthused.
Anticipation – the promise of fulfilment – is one thing, but it’s short-lived
if the benefits aren’t soon forthcoming. Personal experience of the benefits – the
fulfilment of the promise – is MUCH more potent, and it continues as you share
the the benefits with others and continue to experience them for yourself.
An added benefit is not having to face an ethical dilemma whenever you try to sell
or sponsor without that personal experience of the claimed benefits. It undermines
your integrity, self-respect and credibility.
Stage Two: Enthusiastic
Product Advocate
Share the product
benefits with other people.
This will earn you reciprocal
income, where you exchange one thing of value for another. (In this case your
product for their money. In a job, you exchange your time for your boss's money.)
Reciprocal income is not your main icnome source in network marketing, but it’s the
most immediate and the easiest to earn for new people. Never forget… “little fish
are sweet” applies as much in network marketing as in anything else in life.
This proves two things – first, that the products work for others, and they get excited
by the benefits, and second, you can actually make money selling the products to
others.
Once again, your enthusiasm is based on fulfilment, not promises. Not just your own
fulfilment, either. Your customers’ fulfilment as well.
Stage Three: Enthusiastic
Business Advocate
Share the income
opportunity with other people.
Some of those customers
will catch your own enthusiasm, and your reality will become their vision. They’ll
join you and experience the benefits of reciprocal income, immediately.
This will begin to create residual income for you – the REAL income stream
in network marketing, because it’s high leverage. The more people who join you, the
more your income will grow – yet your time and effort will remain at the same kind
of level.
Now you’re enthusiasm is climbing rapidly, based once more on actual fulfilment,
not mere promises. And because your people are experiencing their own fulfilments
based on actual experience, the synergy within your team becomes extremely powerful.
That’s the whole “shooting match”
– anything more complicated than this loses the plot badly, and will soon sabotage
your efforts.
The KISS Principle(No – it's not “Keep It Simple,
Stupid”!)
Learn to Keep
It SAFE and SIMPLE.
Complicating your network
marketing business is the fastest way to LOSE the benefits and emotional fulfilments.
Remember – your people will do what they SEE YOU DO, not what they hear you
say.
How to STAY enthused
and excited
Stay close to your new
people – they’re your most potent source of renewed enthusiasm, as they experience
the kind of differences that you originally experienced, that got you so excited.
And if your enthusiasm starts
to wane, and you feel yourself growing “stale”, the solution is simple… just begin
sharing the products and income and business benefits with some new people, and
enjoy a fresh infusion of excitement for yourself, from their excitement at
experiencing the fulfilments – NOT just promises – that are the REAL motive
power in network marketing.
The Profit
Clinic does NOT endorse business opportunities appearing in advertisements on this
site. Be sure to do your due diligence.
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